Dovetail Advisers
Partnerships that fit, results that last.
We take the guesswork out of sponsorships by matching the right brands with the right events to create partnerships that work and last. From strategy to execution, we turn real connections into real results.
Our Approach
At Dovetail Advisers, we believe strong partnerships are built on clarity and fit. We help properties, from events to initiatives, translate their unique value into compelling sponsorship opportunities that attract the right brands and deliver measurable results.
We begin by uncovering your why; in other words, the thing makes your property distinct and valuable to potential partners. From there, we define your audience, build a data-driven sponsorship strategy, and identify industries and brands that align with your goals and your fans. Sponsorships should extend beyond logo placement and into meaningful activations and cross-channel storytelling, with ways to reach your audience both on-site and online.
Once your strategy is set, we handle the outreach, introductions, and negotiations to ensure every partnership feels like a natural fit and built for success.
Once your sponsorships are secured, we can handle activation support and post-event follow-up or can provide you the resources and tools to manage it yourself. Either way, you will be able to demonstrate ROI, strengthen relationships, and lay the groundwork for future partnerships.
Our Focus
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With 5 years of direct nonprofit work under our belt through grant management, we are proud to partner with purpose-driven properties whose work inspires connection and impact. Our focus lies in sectors where authenticity matters. We understand that sponsorships are more than logos, they are an extension of shared values.
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We work with properties that engage children, parents, and communities to showcase their reach and impact in ways that resonate with brands. Our Founder is a mom and understands first-hand how to craft sponsorship packages and make connections that create meaningful and measurable growth.
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From mental health programs to fitness brands, wellness properties thrive on trust and integrity. We position these properties to attract aligned sponsors who care about people living well authentically.
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We help sustainability-focused properties and initiatives turn their mission into compelling sponsorship opportunities. From environmental programs to eco-conscious events, we connect properties with brands that share their values, ensuring every partnership drives visibility, engagement, and impact.
FAQs
Why do I need a sponsorship adviser?
Many properties have incredible programs, engaged audiences, and a fantastic marketing team, but they still struggle to connect with the right brands and their pitch. A sponsorship adviser helps you articulate your value, identify high-fit partners, and manage the process from outreach to follow-up. This ultimately maximizes your impact while saving you time and energy.
How much do your services cost?
Our services are structured to align our success with yours. We combine a retainer with a commission on sponsorships secured, ensuring our incentives are fully-aligned with the growth and impact of your property. AKA, we both have skin in the game.
Read more about our fee structure here.
How do you help properties secure sponsors?
We provide end-to-end support: auditing sponsorship assets, crafting compelling proposals, identifying and vetting potential sponsors, handling outreach, and guiding activation and post-event follow-up. Our goal is to match properties with sponsors where both sides see measurable impact.
What makes Dovetail Advisers different from other sponsorship consultants?
In some ways, nothing! Our approach is aligned with many other experienced consultants in the sponsorship industry. However, we have chosen to only work with the specialties that we have personal experience with to ensure we can tap into your audience’s thought process. We are truly committed to your long-term success and will work alongside your team collaboratively to ensure your sponsorship program is developed with your team at the forefront.
Are you a sponsorship broker?
We do facilitate connections between properties and brands, but what makes us different is that we manage the entire process, from crafting your value proposition and identifying aligned sponsors to pitching tailored proposals, negotiating, and guiding activations. At Dovetail, we consider ourselves to be advisers first, brokers second: strategic partners who sell on your behalf, focused on long-term partnerships that deliver results, not just introductions.
What types of properties do you work with?
We partner with mission-driven events and organizations, including nonprofits, family-centered programs, health & wellness initiatives, and sustainability-focused properties. If your property has an engaged audience and a clear value proposition, we can help you find sponsors that align.
Do you work on single events or ongoing sponsorship programs?
Both. Whether you host a one-time signature event or manage recurring programs, we tailor our approach to your needs — from one-off sponsorship packages to multi-year partnership strategies.
What if my property has never had a sponsor before?
No worries! No previous sponsorship experience is required. We will assess your sponsorship-readiness and meet you where you are. We help properties articulate their audience value, create professional sponsorship materials, and identify brands most likely to engage. We are focused on making the process approachable and effective.
Meet the Founder
Katherine Dickhut
Founder
I’m Katherine Dickhut, and I am delighted to introduce myself as the Founder (and sole member) of Dovetail Advisers. When you hire Dovetail Advisers for your sponsorship needs, you will be working directly with me from start to finish.
I am entering the sponsorship management world with years of nonprofit grant management under my belt. This experience gives me a unique perspective on connecting properties with sponsors because I have firsthand experience with relationship management, storytelling, data analysis, multi-stakeholder coordination, and strategic planning through the nonprofit lens.
I don’t have a magic bullet to guarantee you immediate sponsorship success (no one does!), but I can guarantee that I can guide you every step of the way with confidence and approachability.
Let’s work together!